Download
Download the artwork.
Everything below in one file, as SVG plus transparent PNG for slides, email and print. Or pick the SVG you need.
Brand kit
Download the artwork first. The logo, palette and type rules follow.
Logo
The mark.
Four rounded squares on a three-by-three grid: three on the diagonal, one at bottom-right. The mark works on its own.
Clear space
One square height on all sides. Measure from the squares, not the wordmark.
Minimum size
Mark alone: 16px. Full lockup: 90px wide.
On photography
Use the light file, over the darker part of the frame. If it does not read there, move it off the image.
Colour
Six greens.
A single hue family from near-black to off-white. Lime is not part of the ramp: it belongs to product interfaces, and it is the only saturated colour we use.
Deep
#0F1901Photo grounds and scrimsWordmark
#152300The logo onlyInk
#121A02Text and the primary buttonOlive
#2D3521Secondary dark groundSage
#5C6350Eyebrows and labelsBone
#F1EEE6Cards and icon groundsCream
#FAF9F6Page groundLime
#B9FA4BProduct interfaces onlyProportion
Roughly 56% cream, 24% bone, 12% ink, 5% deep, 2% sage, 1% lime. A page that is mostly olive or mostly sage is off, even when every value in it is correct.
No lime buttons
Primary is ink on light grounds and cream on dark ones. Lime also fails contrast as text: use #4D6B16 when the accent has to be a word.
No bone on bone
Cards need a lighter ground than the section they sit in. Sage is a label colour and never body copy.
Type
Open Sans.
One family carries the brand, with a monospace for labels. Open Sans is free, on Google Fonts, and available on every platform we publish to.
How money moves
Banks stop at borders. Your business doesn’t.
Get USD, EUR, GBP and AED account details in your name. Get paid anywhere, pay out in 60+ currencies.
Every payout moves through a strict lifecycle to settled, on one timeline.
AaRegular 400
AaMedium 500
AaBold 700
AaExtrabold 800
AaMonospace
Headlines
Medium weight, sentence case, ending in a full stop. Tracking tightens as the size grows; lines sit close, just under single spacing. Never bold: extrabold headlines belong to the old identity.
Body
Regular weight at comfortable reading size, lines set open at roughly one and a half. Keep a line to about sixty characters, however wide the page is.
Labels
Monospace, uppercase, widely letterspaced, in sage. Used for eyebrows above a headline, captions and anything that reads as data. Short phrases only.
Buttons
Bold, uppercase, lightly letterspaced. The only other place uppercase is allowed.
Numbers
Extrabold for figures that carry a claim. Tabular figures wherever numbers line up in a column, so the digits stay aligned.
Don’t
What breaks the mark.
Need a format that isn’t here, or unsure about a use? Email support@avvio.xyz.